In this followup post, we will discuss additional important reasons why companies should consider hiring ThriveOPM to manage and grow their affiliate program.
Reason 5: Wide Range of Specialized Skills
Affiliate marketing and affiliates use many strategies to promote their merchant partners. A few to note include Media Buying, AdWords creating unique content, shopper reminder, email affiliates, exit intent, and social media affiliates. The ThriveOPM team has worked with publishers who use all these and other affiliate marketing strategies, so we can find the right partners to best promote your affiliate program and reach your affiliate marketing goals.
Reason 6: State of change of Affiliate Laws and Technology
ThriveOPM focuses on affiliate marketing management, therefore it is in our (and our clients) best interest to be up to date with new legislation in affiliate marketing. We have read the studies and legal reviews from the Performance Marketing Association regarding affiliate nexus tax and the FTC latest rulings regarding notification of paid commissions on posts. We are familiar with new technologies and methods that affiliates and networks use. We must stay on top of the trends and legalities in the industry to protect ourselves and our clients.
Reason 7: Adaptation to Changes and Staffing Needs
Internet marketing is always evolving business. We know about the cookies-blocking strategies from Apple and other tech companies, and have worked with the affiliate networks to find solutions to help publishers and merchants continue to thrive. The ThriveOPM reacts quickly to our client’s needs because of our focus on results-based affiliate marketing. We have a large roster of affiliate marketing professionals and subject-matter experts we can work with if needed.
Secondly, if an in-house affiliate manager goes on vacation, will your affiliate program be on auto-pilot for two weeks? This is not an optimal solution to maintain your program momentum. However, when a ThriveOPM affiliate manager takes a vacation, another manager can step in to manage a program without any gaps.
Reason 8: Brand Reputation
ThriveOPM is well aware that we must protect out client’s brands. Like every industry, there are some partners not playing by the rules. ThriveOPM knows who to avoid accepting as an affiliate to avoid fraud and protect your brand. We have had a long education in affiliate marketing and, with the affiliate networks, can use the most available technology to prevent fraud and monitor affiliate activity.
There are number of reasons a business should review when considering hiring and affiliate management agency to manage their affiliate program. Retaining an agency often provides the merchant the best chance for affiliate marketing success, and a positive ROI more quickly than utilizing an in-house manager.
We hope you have found this informational and helpful as you decide if an affiliate management agency is right for your business! If you would like to discover if affiliate marketing is right for your business, please contact our business development team.
