Often in our conversations with potential partners, business owners will share they do not want to utilize online coupons as part of an affiliate marketing strategy. They are certain they do not want to partner with “coupon/discount sites” for a few reasons. One reason we most often hear is these sites (and coupons in general) give off a perceived ‘cheapening’ of the brand. There is a some truth with this mindset for the high-end, luxury brands, such as Prada, Gucci, or Chanel. However, our decades of affiliate management have taught us a majority of brands do see a benefit when a targeted and monitored online coupon strategy is utilized.
It’s difficult to decipher customer intent and what metric should be attributed to a sale. Was the Facebook ad the first time a customer saw your brand? Did they first learn about your brand through a Google ad? Was the customer told by a friend, or saw on an influencer video on TikTok? An un-clicked link is nearly impossible to trace to a specific customer, but all the touch points play a role in a customer conversion. Conversely, a coupon is a clicked link (or utilized code) that is clicked but, but like the other ads mentioned, the customer intent isn’t always clear. Was the coupon the reason the customer decided to buy, or was the decision to buy contingent on a coupon?
Regardless of the customer intent, online coupons can be a big component to sales conversions. Studies and our real-world experience show that companies who use coupons see an increase in conversions According to statistics by SpendMeNot (https://spendmenot.com/blog/coupon-statistics/), nearly 90% of customers used coupons in 2020 – and nearly 60% of all shoppers visit discount websites and social media to find deals!
A targeted online coupon strategy with affiliates can be an additional key to your online sales success! Are you implementing a combination of solid content partners and a smart coupon strategy with your affiliate base? ThriveOPM’s leadership team has more than 50+ combined years of experience in effective coupon strategy and successful content marketing with affiliates. We’ve been proudly growing our brands’ sales and profits using a balanced affiliate portfolio since the early 2000’s.
Contact us today at [email protected] for a 15 minute, no-pressure, exploratory call! We would be thrilled to share how you can be the next company with success in the affiliate space today!